Introducing
MarketingMentor
Coaching Services
from Morgan-James, Ltd.

Now You Can Stop Gambling
Tens of Thousands, Perhaps Even Millions of Dollars on Marketing - And Get the Results You've Been Looking For!

Our Revolutionary MarketingMentor Coaching Services Lets You Tap the Mind of a First Tier Marketing Guru,
Run Ads On Radio and TV, in Newspapers,
on Billboards, and in Trade Magazines -
Lets You Engage in Mass Media, Direct Mail,
Internet, Public Relations and Event Marketing
At Absolutely Minimum Risk.

All at a Low Monthly Cost You Can Easily Afford

If You're Serious About Selling Your Product or Service
And Want to Dramatically Reduce the Risk Associated
With Marketing ... Read This Letter Now!

Dear Friend and Business Owner,

Money is important!  But time is too.  So let me tell you it will be a complete waste of your time to read the rest of this letter unless you currently meet at least one of the following criteria:

1. You own a small business and you’re not getting as much business as you would like.

2. You own a successful business but you’re concerned about the direction your marketing should take in order to continue your success.

3. You own a reasonably successful business, but you’ve stagnated.  Competitors are catching up with you and it’s getting harder and harder to make a buck.

4. You’re afraid to deal with advertising agencies or marketing consultants to whom you have to give a fortune and end up with little or no business in return.

5. You’re not sure how much of your current marketing and advertising dollars you are wasting.

6. Your current advertising agency or marketing consultant has become an order taker.  You have to dream up all the ideas, take all the risks, while they earn more and more money experimenting with the future of your business.

7. You believe you could make a lot more money if you had someone with high powered marketing know-how working for you.

If any of these scenarios are applicable to your business, there’s an excellent chance our MarketingMentor coaching system can help you - now.

My name is Mike Anderson.  And I'm President of Morgan-James, Ltd., the “high performance/low risk” marketing company. For years I faced a paradox in my full service Marketing business – I could help just about any and every business I encountered.  But in most cases I couldn’t afford to do the work.

You see, many of the companies I encounter do not have the luxury of a in-house marketing expert. Most do not have a large advertising budget.  Many have to do most of the grunt work themselves.  

What they need – or should I say what they have always wanted - is a trusted consultant who could offer solid, straightforward advice before they risk their hard earned dollars on marketing. But there is the rub.  They know they need advice.  But they can’t afford to spend money on outside creative talent, media expertise, or strategic thinking.  As a result, just about everything they try in a marketing sense is wrought with risk.

Solving the High Performance/Low Risk Paradox

Of course, in the world of marketing, high performance and low risk are seemingly at odds with one another.  Generally speaking, if you want big results, you have to take big risks.  But that’s mainly because most businesses operate their marketing programs in a purely tactical fashion.  Someone says, “Let’s run a direct mail campaign”, or “Why don’t we throw a few spots on radio”, or “I know, let’s build a web site.  Yeah, that’s the ticket!”  And away you go!

The next thing you know, you’re spending a ton of money on programs that aren’t even paying for themselves – let alone making you money. Why?  Well, the answer isn’t always the same.  But in 99 out of 100 cases I look at, what’s missing is the presence of two crucial elements.

The first missing element is strategic thinking.  No one is asking the big questions – “What do we want this business to look like in five years?”, or “What specifically do we want to accomplish with our marketing?”   In other words, there’s no central vision that says, “Here’s how we get from where we are to where we want to be.”  And believe me, if you don’t know where you’re going, I can assure you that you will never get there.

The second element that is missing is a discrete system that allows you to manage the “resource” risk inherent in most marketing activities.  Face it.  It takes time, money, and people to market your business successfully.  And when you put those precious resources on the line – you’re “betting the farm”.

And guess what? The “house odds” in this game are overwhelmingly against you.  Study after study has proven that the results from most marketing programs don’t even begin to cover the cost of the marketing.  Is it any wonder then that small to medium size companies like yours become frustrated with marketing?   

But add strategic thinking to the mix; add the right tactics; along with a system for managing risk – and BOOM, just like that – everything you do, every marketing activity you engage in is suddenly supercharged. 

Frankly, that’s why the power of our MarketingMentor Coaching System can make such a profound difference.  Starting with the right USP – Unique Strategic Position – that drives a series of exclusive proprietary techniques that are executed in a low-to-zero risk environment, we are consistently able to maximize the results that traditional (and non-traditional) marketing activities produce, while minimizing the associated risks.  It goes without saying that when you’re able to optimize your marketing in this fashion - you’re able to boost profits exponentially. 

But here’s the best part – our MarketingMentor Coaching System does the job of a high powered and generally high dollar marketing consultant for a small monthly fee that even the smallest business can afford. 

But how?  How can someone who typically earns $500 an hour afford to work for a fraction of that?  Well to begin, with the MarketingMentor Coaching System is only available via EMAIL – so right off the bat, travel costs, meals, and lodging are eliminated.  And because the advice is rendered in a two day window, the expert can literally answer questions at a time that is convenient to him.

But that doesn’t diminish the power of the knowledge that is rendered.  The truth is you can access our service via EMAIL with knowledge that you’ll have an answer to any or all of your marketing questions in less than two business days -  with no preset limit to the number of questions you can ask. 

And you can have it all for as little as $500 per month.  No, that’s not a misprint.  The MarketingMentor Coaching System is available for as little as $500 per month.  And the benefits can be immediate and significant:

By adding strategic thinking to your marketing; and by redeploying your current marketing in a low-to-zero risk environment - you can put your program on a paying basis right away.

There’s a fundamental reason for this.  Most companies operate on a purely tactical basis.  They have been taught to believe there’s nothing in the world that can’t be solved by throwing more money at the problem.  Strategy is the last thing on their mind.  Besides, strategy requires thinking about the problem in a highly focused manner.  And that’s one thing most companies aren’t ready, willing, or even able to do.

And it’s not your fault.  The simple truth is, most business owners, or marketing and advertising people have never been taught the fine art of strategic thinking.  And the ones who do talk about strategy have confused it with the ability to create a snappy slogan.

Alright, let me climb down from my soap box and state the obvious.  I believe you have a strong interest in building the profits and value of your business.  Further, I believe you have brought your business to this specific point in time through sheer guts and determination.  If my assumptions about you and your business are correct, it seems logical that you would want to work with a marketing coach who is as determined as you are.

The moment you subscribe to our MarketingMentor Coaching System we can begin to transform your current marketing program by showing you:

• How to increase the profitability of every marketing dollar you spend while slashing the "real" cost of advertising up to 50% and more.
  

• Six overlooked ways to attract first-time customers.

• How to deploy the art of risk-reversal and why a longer guarantee on your product or service will almost always mean fewer returns and greater profits.

• How to engineer a marketing campaign with little or no up-front risk to you.  You pay only for the results you receive.

• How to turn refund requests and complaints into increased sales.  This single principle alone can turn losses into compounded profits.

• How to master the concept of post-purchase reassurance and why it can easily double your sales and keep your customers coming back for more.

The Six “How To’s” of World Class Marketing:

• How to re-deploy your advertising.

• How to improve your average order from 30% to 300%.

• How simple changes at the point of sale can add 30% to 200% or more to every order.

• How to unlock windfall profits from your current customers.

• How to re-animate ‘inactive’ customers by selling them other people’s products.

• How to multiply profits on concepts and products you already own.

In short, our MarketingMentor Coaching System will prove to you that high performance/low risk marketing represents the ultimate financial leverage.  And even by itself will undoubtedly give your current marketing program a significant boost.

Imagine what that can mean to you and your business.  Certainly it can mean increased profits, quicker turns, and a more solid position in the marketplace.

• But beyond those admittedly strong benefits it translates into something personally tangible

• More security for you and your family.

• The ability to turn your attention to projects or interests that you have had to put on the back burner.

• A reconciliation for all the time, effort, and self-sacrifice that you have already “invested” in your business.

• Time to step back from the front lines and get a grasp of the big picture.

Find out if we’re right for you without risking a cent

Frankly, there’s a certain type of client that can benefit most from our MarketingMentor Coaching System.  If you think we’re a good fit for you – you can jump to the response form below and we can get started right away.

I'm Ready to Join!
Click here to go to the registration page to sign up now!

But if you’re still unsure, I invite you to subscribe toThe Strategist, our electronic newsletter, instead. A primer on our High Performance/Low Risk marketing techniques, The Strategist is intended for clients who simply don’t have the financial resources necessary for even the most rudimentary marketing program; or those who have an interest in one of our services including the MarketingMentor Coaching System, but are not ready to commit to an investment at this time.  The Strategist is a compendium of our best thinking, and again it’s available FREE via email to prospects who register at our web site - www.lowriskmarketing.com.   It’s that simple.  No fee – no obligation – ever.

Insight
At Morgan-James, Ltd., we know and understand your prospects and your customers.  We’ve done the research. Conducted the interviews.  We know who your customers are, where they are, what they like and what they love.  We know their problems and we speak their language. And we’re very good at delivering them to you.

Strategy
When you start from a solid strategy, everything that follows tends to fall into place. Conversely, a muddled or unfocused strategy typically means that everything that follows will be an enormous waste of time and money.  That’s why we always start the marketing process with a “vision” of your company complete.  Then, using a toolbox of actionable research methodologies, a series of traditional and non-traditional proprietary tactics, the experience of our clients, all available resources, and a totally unique, low risk approach to media, we develop a plan of action that is focused, flexible, and above all, will deliver measurable results.

Creative
If it doesn’t sell it isn’t creative.  So our definition of the most creative idea is the one that delivers the best return on investment (ROI).  It doesn’t matter what we like.  And frankly, it doesn’t matter what you like.  All that matters is that it works.  And our creative is based on decades of experience and the talent necessary to deliver communications plans that do exactly that.

Execution
While a clear, focused strategy and compelling promotional ideas are crucial, a great many marketing programs have failed because of poor execution or follow-through.  At Morgan-James Ltd., we’ve been creating, producing, and evaluating targeted promotional programs for over three decades.  We know the trips and traps.  The shortcuts you can take.  And the shortcuts you shouldn’t.  Finally, we’re obsessive when it comes to details.  We know that even the smallest misstep can mean the difference between a program’s success or failure, and you won’t find anyone more committed to ensuring your success.

Follow-Through
Everybody hopes to receive a huge response from their marketing program. But if you’re unprepared to handle and fulfill on that response, you could end up in a worse position than when you started. We’re experts at getting the ball rolling, at making the phones and registers ring.  But we’re also experts at getting that ball to roll where you want it to go.  That’s why we utilize proprietary tracking systems along with exclusive database management techniques to focus the momentum and keep redirecting it towards an ever higher ROI.

So where do we go from here?  To find out, just complete the “I'm Interested” form below and submit.  We’ll send you your FREE profit building report right away.

At your option, you can also check the areas of interest where you need the most help, and we’ll arrange for a FREE initial consultation via email.

Either way, if you read our report, there’s a better than even chance you’re going to want to work with us at one or all of our service levels.  And remember, because of our exclusive “high performance/low risk” marketing system, the financial risk to you is greatly reduced or even eliminated!

I'm Ready to Join!
Click here to go to the registration page to sign up now!

Testimonials

And Our Successes Haven’t Been Limited
To Just Conventional Type Businesses! 

For example:

A Pulitzer Prize winning journalist had tried for more than ten years to get his manuscript published.  Within six months of retaining our services, (which included a complete re-write of the original manuscript) his book was not only accepted for publication but was picked up as a book club selection by a famous magazine, purchased for paperback distribution by Ballantine Books, and ultimately became an NBC “Movie of the Week”. 

An entrepreneur had an idea for a book about the near meltdown at Three Mile Island.  The problem was that he had the idea on the same day the incident began!  We not only edited the manuscript, but also developed a hard hitting radio campaign that was on the air within 8 hours.  Considering time restraints, the book had brisk sales and was distributed all over the world.

One of the country’s largest radio syndicators commissioned us to write high impact radio copy for his furniture store clients throughout the United States.  The copy we wrote for him resulted in tens of millions of dollars in furniture sales and set several sales records in the industry which stand to this day.

The president of an Ohio company enlisted our help in developing an article on hot melt technology.  The article became a permanent section in a famous industrial encyclopedia.

Here’s just a partial list of the companies, organizations, and individuals that we have helped over the years:

What Can You Expect from a Relationship
with Morgan-James, Ltd?

Quantifiable results and accountability.  There, we said it. The dreaded "A" word. While most coaching services hem and haw at the mere mention of the word, we embrace it. In fact, we believe that even a marginally successful marketing campaign should deliver at least a 500% return on your investment. (You invest a dollar in marketing – you get back five dollars in sales.) And if it doesn't, then you need to look at “why”.

I know.  Most of the folks in our business say that the true value of a marketing campaign can’t be quantified. I say, “Hogwash.”  Here at Morgan-James, Ltd., we meticulously track the results of the programs we produce.  Then we apply those results to a proprietary arithmetic formula to calculate the Return on Investment and overall effectiveness of your program.  That way, we know for sure whether a strategy or specific tactic is on target or needs some modification.  And you know for sure as well.  Either way, it helps both of us plan better for the future.

So, can the MarketingMentor Coaching System help your business?  We believe the answer is a resounding “YES”.  And taking the next step is easy.  Just complete the “I’m Interested” request form at the bottom of this page and submit.  Or if you’re still not sure, register for our electronic newsletter, The Strategist, and decide later.   And don’t forget to mark your areas of interest on the response form so that we can respond to your specific needs should you decide to move forward.   It’s that simple.  In the meantime, thank you for reading this admittedly lengthy letter.

Sincerely,

J. Michael Anderson
President, CEO
The MarketingMentor Coaching Service

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