“Echo Outdoor Power Equipment recently chose us from all
U.S. distributors for their Marketing Excellence Award.
Mike Anderson, our trusted outside Marketing Consultant,
played a major role in our success.”

Walt Stoltz, Marketing Manager,
Lawn Equipment Parts Company

 

An Interview With
Drayton Bird

With: J. Michael Anderson


The Strategist
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About Mike Anderson
1

Mike Anderson is President and Chief Marketing Strategist of Morgan-James, LTD., a marketing consultancy located in Harrisburg, Pennsylvania.

Over the past 30 years Mike and his associates have worked with several hundred small, medium, and large businesses.

Mike has presented marketing, sales, and writing seminars for such groups as the Pennsylvania Department of Education, Weight Watchers, and Nordson Corporation.

Mike has created record setting high impact radio promotions for both the furniture and jewelry industry throughout the United States, Canada and Great Britain. He creates sales letters, direct mail packages, ads, email marketing campaigns, brochures, articles, press releases, white papers, web sites, newsletters, scripts, and other marketing materials clients need to sell their products and services to businesses and consumers.

He also consults with clients on marketing strategy, mail order selling, and lead generation programs.

Prior to founding Morgan-James, LTD in 1976, Mike was owner of Creative Systems, an advertising agency, in Elyria, Ohio and was a Communications Staff Writer for Nordson Corporation where he authored numerous technical articles and created an audio newsletter that was distributed to Nordson offices worldwide.

Mike has appeared as a guest on several TV and radio shows including Financially Speaking, RJ Harris in the Morning, and the Todd Jeffers Show.

He was a ghostwriter on several projects including Three Mile Island: A Time of Fear and Deadly Pursuit – the latter became a Playboy Magazine Book Club Selection and an NBC Movie of the Week.

For a FREE telephone consultation contact:

Mike Anderson
Chief Marketing Strategist

Morgan-James, LTD.
4961 Montclair Court Harrisburg, PA 17112

Phone: (717) 652-9269
Fax: (717) 652-5749

Email Mike at:
contactme@lowriskmarketing.com
 

Dear Marketer:

A few days ago, I was talking to a radio sales rep about copywriting and the subject eventually came around to advertising legends. Out of the blue he said:

“If there was one legend who could be with us this morning, who would it be and what would you ask him?”

It was an interesting question. And it wasn’t one that I could easily answer.

There were so many people who influenced me along the way. Claude Hopkins, David Ogilvy, and Rosser Reeves to name just three. Fortunately, the waitress chose that particular moment to bring us the check and within minutes I was on my way back to the office.

But the question stayed with me for the balance of the day. And by late evening I decided that it wouldn’t be any of those fellows. Instead, it would be direct response legend, Drayton Bird.

The truth is that next to Claude Hopkins, Drayton was the man who totally embraced direct response. And that told me that he was not only willing to “talk the talk” – he was willing to “walk the walk”.

In direct response there is literally nowhere to hide. The campaign either works or it doesn’t. And Drayton was always right there – on the front lines of capitalism.

And then I did something that was totally impulsive. I knew that Mr. Bird was still actively involved in the business because I had stumbled across his newsletter about a year earlier on the internet. And I knew that his email address was on his newsletters.

So I wrote him a brief note and asked if I could submit a dozen or so questions for his review. And to my surprise and delight, Drayton Bird agreed to answer them.

The interview covered so much great information, that I've turned it into a report that you may download FREE. It includes 12 questions, and 32 pages of insight from the advertising legend himself, Drayton Bird. To get your copy of An Interview With Drayton Bird, just click here now:

I'm Ready To Order Now!

Sincerely,

JMA

J. Michael Anderson
LowRiskMarketing.com
© Copyright 2008 Morgan-James, LTD.